Marketing to Students & Parents
Use Walsworth’s Marketing Templates:
We have templates for posters, flyers, event cards, social media graphics and more that are all available for you to download and customize. View those templates here.
You can also download customizable order forms here.
Create a Plan:
Successful marketing happens when you create a plan and then work the plan. Take one of your yearbook classes to brainstorm ideas with your staff and then create a marketing plan that can guide you through the year. Making the commitment to follow this plan will ensure that marketing doesn’t get put on the back burner when deadlines hit, papers are due or the staff couple decides to “take a break”. Below is an example of what your plan might look like:
AUGUST 25: Setup a booth at the back to school fair.
SEPTEMBER 1: Start email campaigns and send website banners to school website administrator.
SEPTEMBER 15: Launch social media campaign.
SEPTEMBER 30: Distribute “parking tickets” on all student vehicles.
OCTOBER 15: Attend homecoming and sell to parents/grandparents.
OCTOBER 20: Launch Halloween campaign before prices increase Nov. 1 (if you’ve implemented a price increase in your Online Sales plan).
NOVEMBER: Run “Thankful Thursday” campaign that features different staff members saying ‘thank you’ to everyone who has purchased a yearbook.
NOVEMBER (Week of Thanksgiving): Run Cyber Monday Sale.
DECEMBER: Run Holiday Special to encourage parents to buy their yearbook before the end of the year.
Use Walsworth’s Marketing Templates:
We have templates for posters, flyers, event cards, social media graphics and more that are all available for you to download and customize. View those templates here.
You can also download customizable order forms here.
Web Banners:
Advertise where parents go most. Work with your school’s website administrator to place a banner on your school website that lets parents know that yearbooks and/or ads are on sale. If you are using online sales, this banner would link directly to your school store at yearbookforever.com.
Just get your code on the Marketing Central page of your Members Only page (you can do this!).